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Privacy Policy

Last updated September 25, 2026

We built ShopDifferent to collect as little as possible. This policy explains what we collect, why, and the choices you have.

What we collect

  • An anonymous session id (cookie sd_sid) so the site works and so we can limit free assistant questions per day.
  • Your cookie choice (cookie sd_consent).
  • If you allow personalization: the searches you make and the categories, brands and deals you view, stored against your anonymous session to power "Picked for you". Recent searches are also kept in your own browser.
  • If you allow analytics: anonymous counts of searches and deal clicks (the search text or deal and a timestamp) to power Trending and Popular.
  • If you fill in a form: what you submit on the Pro interest list or Contact Us form (name, email, and anything else you choose to tell us).
  • If you subscribe to Pro: your Stripe customer id and subscription status. Payments are handled by Stripe; we never see or store your card number.

How we use it

  • To run searches, show deals and remember your settings.
  • To personalize deals and count trending items, only with your consent.
  • To reply to messages and contact interest-list members about the launch.
  • To provide Pro features to subscribers.

Who we share it with

  • Stores: when you click a deal you go to the store's site, usually through an affiliate link that tells the store we referred you. The store may pay us a commission. It doesn't change your price.
  • Stripe processes Pro payments.
  • Google (Sheets and Gmail) stores and emails form submissions to our team.
  • Cloudflare hosts the site and its database.
  • We don't sell your personal information.

Advertising cookies and your choices

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies (including DoubleClick / DART cookies) enables it and its partners to serve ads to you based on your visits across the web. These cookies load only after you accept analytics cookies in the banner or on Cookie Policy & Settings.
  • You can opt out of personalized advertising from Google at Google Ads Settings, and from most third-party vendors at aboutads.info or optout.networkadvertising.org.
  • California (CCPA/CPRA): we do not sell your personal information. Affiliate links above tell a store we referred you so it can pay us a commission; if you consider that a sale or share under California law, tell us via Contact Us (choose "Privacy request") and we will honor an opt-out, along with access, deletion, and correction requests.
  • EU/UK (GDPR): our legal bases are consent (personalization, analytics, marketing cookies) and legitimate interests (running the site, replying to messages). You may access, rectify, erase, port, restrict, or object to processing of your data, and withdraw consent any time with effect for the future, via Contact Us.

How long we keep it

  • Personalization history: until you clear it, or 30 days of inactivity.
  • Analytics counts: up to 30 days for trending.
  • Form submissions: until you ask us to delete them.
  • Subscription records: as long as needed for billing and legal requirements.

Your choices and rights

  • Change cookie choices any time on Cookie Policy & Settings.
  • Clear your personalization history instantly with "Clear my history" in the Picked for you panel.
  • Download or permanently delete everything we hold for your email from the links on the unsubscribe page (every alert email links there).
  • Ask us to access, correct or delete your information through Contact Us (choose "Privacy request").
  • Depending on where you live (for example California or the EU), you may have additional rights; we honor them on request.

Children

ShopDifferent isn't directed to children under 13 and we don't knowingly collect their information.

Changes

We'll update this page when our practices change and adjust the date at the top.